The Gap Goes Back To Its Old Logo - More evidence that Gap shoppers are Douchebags

About a week ago the Gap changed from the blue box under white letters to a new "more modern" look seen to the right.

People apparently went ape-shit.

Here are a few comments I lifted from a couple of favorite websites

Terrible new logo. Very downmarket looking.....it evokes a software-development firm, not a clothing store. - Jglass54

Obviously done by a first grader! - Grayce

Worst
logo
everrr!! - DaretoHope

(You can hear Comic Book Guys snarly voice with that one)

I completely hate the new logo! Whyyyyy???? It totally looks like a powerpoint design! - via Facebook

GAWD, that new logo sucks. - via Facebook

All this venom about a logo for a clothing company that designs clothes to make plain, boring white bread middle Americans look even more plain an boring.

Here's an idea; haters, take all that energy and put it into finding a look that's not the same as it was in the mid '70's or '80's or '90's. 

Maybe Gap et. al. should reinvent their entire fashion mode and in doing so help the fashion hopeless that shop in their stores move into the current era.

Whatever.

All the stupid shit that goes on in the world and people spend time posting comments on Facebook, etc. about the goddamn Gap logo.

Idiots.


With all due respect,